Posts Tagged ‘local businesses’
Your Business Culture is Embedded in Daily Conversation
By MARK RIFFEY - Here are a few commonly-used phrases in business conversation that raise the hair on my neck: 'Industry Norms', 'Best Practices', 'Human Capital' and 'Innovation'.... more
What if You Actually Followed Up?
By MARK RIFFEY -Does your business follow up with your clients and prospects like you should? Consider what "like you should" means, before deciding whether you follow up properly or not.... more
They Really Aren’t Very Good At Marketing
By MARK RIFFEY - One of the most common marketing mistakes I see is focusing solely on new clients and doing so in a way that annoys everyone else who has (or had) a relationship with your business.... more
Habit Forming: What Do You Do Every Day?
By MARK RIFFEY - Having a routine, a ritual or habit is a good way to start the day. Not only does it go well with coffee, it signals your mind that it's time to switch to "work mode". ... more
Everyone is Someone’s Hero
By MARK RIFFEY -What if you could leap tall buildings, throw balls of fire or swing from webbing that shoots out of your wrist? What's your superpower? Does anyone know about it?... more
Put Your Mask On First
By MARK RIFFEY - Flight attendants ask us to put on our oxygen mask first, then help others, because we can't help others if we're unable to breathe. What about your business mask?... more
Doing Ahead vs Thinking Ahead
By MARK RIFFEY - Quite often, I talk with business owners about thinking ahead. But I'm concerned that small businesses are thinking ahead, but stopping there. And here's why that concerns me:... more
Which Customer Wants to be an Insider?
By MARK RIFFEY - This past weekend, I checked off two to-do list items with one coffee stop. I was looking for a good place to sit, sip and write. I got more than I expected.... more
Famous Last Words: ‘We Can’t Afford to Market Our Business’
By MARK RIFFEY - Marketing is steady, don't ever stop kind of work. If you don't have a bunch of cash to invest, here are some frugal yet effective ways to market your new business.... more
Is Your Work Important? How About Meaningful?
By MARK RIFFEY - (VIDEO) Why spend your life doing work that doesn't interest or motivate you? Why work at a place that doesn't value what you do?... more
Why The Tourist Drove Past Your Business
By MARK RIFFEY - No matter how you feel about smartphones, mobile browsing and the always-connected lifestyle, ignoring the business impact of the widespread adoption of these devices is done at your peril.... more