If we set aside bare numbers for a while and get to the core of the matter, the secret of impact images make on sales is the following: better images in sufficient quantities help build trust in your product. Yes, that’s it: pictures help clients see your goods as high-quality, trustworthy, and safe to buy. If clients trust you, they will click the ‘Pay’ button happily. They will post nice reviews and recommend your shop to their friends. Trust means reputation, and in the shopping environment where people cannot touch or try on the goods they buy, reputation is a key driver of sales. And as we have found, reputation hinges on images.
A Simple Experiment on Impact of Pictures
Google the images of the first best item that crosses your mind (let it be sneakers). Let’s say, you spot a nice pair of sneakers in a picture in the search results, but it’s only a snippet. You click on the link and land on the ecommerce site.
Now there are two possible scenarios.
The first one: you see around 10 images of sneakers, made in high res and good quality, details highlighted, and shot from different angles. You can even rotate the picture 360° to feel like you hold the goods in your hands. Put together, these images help you understand if you really like the sneakers. Besides, they make the items look cool no matter what. The chances are, you will whip out your credit card and will become a happy owner of new footwear.
The second one: the link leads to a lousy site where the same snippet is enlarged to fit the photo requirements, but the quality is that of a small picture. You do not see details, you do not see angles or back parts. All you see is blurry stuff that is good for nothing. Or else, a zoom-in lets you see that logos or prints are photoshopped onto the plain white background of some cheap footwear. So, the sneakers you like are simply non-existent. Offended and angry, you leave the site.
As you see from your own experience, images are the foundation of sales, so take care to produce the best product pics you can afford. Besides, employ professionals who know what pictures look trustworthy to customers and how to create these pictures. For that matter, we can recommend you a studio of product photography in Chicago that meets all the requirements and charges reasonable prices.
Keys to Getting Product Images That Sell
But still, what are the key aspects of pictures that really make a difference in sales? It’s the small details that may evade you when you plan the shoot. Yet they are noticed by customers on an almost subconscious level.
Symmetry of Positioning
The item needs to be placed in a perfectly horizontal position if it’s a classic frontal shot. Bags and shoes are perceived as goods of subpar quality if there is a tilted horizon effect in the picture.
The Ratio of Background to Foreground
An item should not fill the whole image. The foreground (item) should take only a little bit more space in the shot than the background. Pictures, where the whole space is taken by an item, are rated as unattractive and, hence, untrustworthy.
Focus
Instead, the item in the foreground would be in clear focus, while the background can be slightly blurred.
Number of Pictures
Yes, the obvious rule that not all sellers follow. 7 to 10 pictures per item (including one interactive one, desirably) are a sign that you sell real goods of high quality and have nothing to hide from the customer. So act on this knowledge.
All in all, pictures are what sells your goods, so don’t be cheap when picking a studio and deciding on a photo session concept. Each dollar you invest will come back multiplied manifold, that’s an established truth you need to remember.